Originally posted on TED Blog:
Recently, the New York Times released Snow Fall, an extraordinary interactive experience that was heralded by many as a milestone in interactive narrative. The experience was enhanced by extra media, as had many projects before. But unlike previous projects the blending was seamless and the whole experience felt completely natural. TED invited the designer, Jacky Myint, to talk about her process.
Myint never considered herself a storyteller, she avoided people’s attention. But that is exactly what she wants for her designs. “I want the user’s full attention. I want their focus in time… I want them to have a moment of wonder. I like to think of stories as living organisms jostling for people’s attention. As a designer I ask myself how do I help this story tell itself?”