RSS

Finding ways to let the story tell itself: Jacky Myint at TED2013

28 Feb

TED Blog

Recently, the New York Times released Snow Fall, an extraordinary interactive experience that was heralded by many as a milestone in interactive narrative. The experience was enhanced by extra media, as had many projects before. But unlike previous projects the blending was seamless and the whole experience felt completely natural. TED invited the designer, Jacky Myint, to talk about her process.

Myint never considered herself a storyteller, she avoided people’s attention. But that is exactly what she wants for her designs. “I want the user’s full attention. I want their focus in time… I want them to have a moment of wonder. I like to think of stories as living organisms jostling for people’s attention. As a designer I ask myself how do I help this story tell itself?”

A first example: How do you tell a story where the narrative was in the numbers? For a piece on…

View original post 248 more words

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

SpringwiseSpringwise

Thoughts on "marketing to people" and polls to share opinions

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

VentureBeat

News About Tech, Money and Innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

%d bloggers like this: