Swipely, a startup that allows local businesses to manage customer loyalty programs using credit card purchase data, is announcing new features, so those businesses can measure the impact that their online efforts have on in-store sales.
First, there’s a new capability called Campaign Insights. Founder and CEO Angus Davis said it’s built on the analytics capabilities that Swipely launched last year, except it applies those customer-tracking and segmentation tools to determine whether a company’s online and offline marketing efforts are successful.
Since Swipely uses credit card data, it can not only show whether a campaign brought in new or returning customers, but also how much those customers spent on average. It also tracks whether customers brought in by a marketing campaign continue shopping at the store, and whether the campaign seems to be driving Yelp and Google reviews.
Speaking of reviews, the other major addition is the ability…
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