App lets gift givers scan physical items and send them to friends elsewhere/from Springwise – of course

Jifiti lets users scan product barcodes and instantly send a voucher for those items to friends in other locations.alttext

Digital gift cards such as Vouchr have made the process of getting a last-minute present even easier. However, there are still some that may bemoan the lack of imagination involved in just giving money. Jifiti is a new app that lets users scan product barcodes and instantly send a voucher for those items to friends in other locations.

Shoppers at participating brick-and-mortar stores – currently including Barnes & Noble, Sears and The Body Shop – who see something they think a friend would like can use the app to scan its barcode. They then choose the friend they want to send it to from their contacts and a voucher is created and delivered to them. Once the recipient has downloaded the Jifiti app, they can arrive in their local branch and pick up the item for free. Otherwise – if the option is available – they can view the gift on the stores website and get it delivered. The platform also allows groups of friends to create a joint Jifiti gift and users can set up a wish list for others to see. The app is available for free on both theApp Store and Google Play.

Jifiti combines the convenience of giving a digital gift card with the thoughtfulness of personally selecting an item to give, even when deadlines are tight or recipients live on the other side of the country. Are there other ways retailers can connect their online and offline offerings?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
This entry was posted in Consumer Trends, Customer Relationships, Marketing on mobile, Smart retailing. Bookmark the permalink.

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