The importance of linking branding and positioning…


From Fuel Lines – a brief article and straight-forward slideshare presentation from Ignition Consulting on “Business – Brand thyself”

The foundation for any business is in how they position themselves in the market.

Are you a commodity – a brand – or just a recognised trade name in the middle ?

http://www.fuelingnewbusiness.com/2010/06/11/ad-agencies-can-you-describe-your-agencys-positioning-in-30-seconds/#comment-106344

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