28 Apr

eddie camacho

If it were possible to fangirl for an agency, I probably would for TBWA\Chiat\Day. I’m not really sure what this would actually entail, but I’d assume a TBWA\Chiat\Day fangril base would be a pretty rad group of people. Also, I’m assuming we’d be able to come up with a better name than Beliebers and/or Directioners. Branding is important, people.

Although that’s a weird way of introducing an agency, I think it makes for a good transition to a profiling. The agency was founded in 1995 through a merger between TBWA and Chiat\Day, and is a part of the Omnicom Group. Like some other agencies, TBWA\Chiat\Day distinguishes itself from others through a unique company culture that promotes creativity while maintaining a strong vision for itself. Although some may not see it as important, company culture and the environment it creates is an extremely important asset to an agency that translates into…

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