On a daily basis, social and digital marketing platforms are evolving and developing. In the same way, Marketers are embracing these changes through upskilling or using their hidden skills.
This Infographic, from SalesForce and Pardot, visualises the new Marketer as having two sides to their skillset as an ‘Artist’ and ‘Scientist’ – balancing creativity and analytical skills. This has always been true, but the Scientist is more to the fore today? For example, Social Media = (Artist) and Manage your digital Relationships + (Scientist).
Continue reading on www.smartinsights.com