Microsoft Launches Preview Of Skype For Outlook.com


posted on Tech-Crunch

SkypeOutlook

Microsoft has announced that it is launching a preview of Skype for Outlook.com starting in the UK. The service will be made available in the U.S. and Germany in the coming weeks before it is rolled out to the rest of the world.

With the rollout of Skype for Web, the VoIP service joins Microsoft’s suite of online tools, including SkyDrive. Since its launch six months ago, Outlook.com, meant to replace the Hotmail brand and design, has garnered 60 million users. Microsoft acquired Skype for $8.5 billion back in October 2011.

SkypeOutlookScreen

Skype for Outlook.com requires a one-time download of a plugin, which is available for the most recent versions of Internet Explorer, Chrome and Firefox. Users can connect to Outlook.com using their Microsoft account. People who already have existing Skype accounts can link it to Outlook.com, which will allow them to add their Skype contacts to the email service.

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Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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