Infographic – Data-rich and insight-poor, from information to intelligence/From Marketing mag/May 10


The world of marketing is becoming incredibly rich in data, but unfortunately poor in insights. There is currently an influx in customer data, however, the ability to understand all of this new and exciting information hasn’t exactly kept the same pace.
Email marketing company Yesmail partnered with Infogroup Targeting Solutions and surveyed 700 top marketers at the DMA2012 Annual Conference and Forrester Research’s eBusiness Forum last year in the US.
They found that 68% of marketers expect their data-related expenditures to increase in 2013 and 56% of companies surveyed plan on hiring more staff for data specific positions.
The below infographic shows all of the findings.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s