In the USA and around the globe, TV commercials still dominate the advertising market, yet the online video audience is booming at an alarming rate. 58 percent of the U.S. population is now streaming regularly. This is an increase from 38 percent five years ago. A huge opportunity for marketers is currently on offer to digital video creators because it seems the most recent statistics for online viewers prove online video watchers are particularly more receptive to online video ads.
Studies show this is particularly true when advertisements are seen during documentary, sci-fi and talk show content online. Another notable statistic is online video gets into and is growing for hard-to-reach audiences like the adults 18-34 demographic and those light regular TV watchers, according to the latest IAB study conducted by Nielsen.
Online Video Data Statistics May 2013