Roving agency ‘pops up’ for 48-hour projects at client sites/a great idea from Springwise


The Pop Up Agency is a group of six creative students who take residency at clients’ sites for 48 hours, deliver a concept or strategy, and then move on to their next destination.

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We’ve seen virtually innumerable variations on the “pop-up” theme over the years, but recently we came across one we hadn’t seen before. Enter The Pop Up Agency, a group of six creative students who take residency at clients’ sites for 48 hours, deliver a concept or strategy, and then move on to their next destination.

Comprising an international team based largely in Sweden, the Pop Up Agency began as a way to enable the Hyper Island business course students to work on real-life projects in their spare time, which has essentially consisted of weekends. Now – in place of an internship program at the school – the Pop-Up Agency is doing an experiment in May and June whereby it plans to pop up in 15 different countries in 15 weeks working on two-day projects. “For 48 hours the Pop Up Agency will work for you,” the team explains. “We’ll share our way of working and thinking with you, which includes the methodology we learned at Hyper Island. In those 48 hours we are able to create a concept or strategy that will give you a fresh and new perspective on the brief.”

In reality, each 48-hour project typically takes about four days, the company notes. Clients need not pay for the team’s time, however; instead, all the Pop Up Agency asks are six tickets to the client’s location, places to work and sleep, and meals for those four days. Startups and agencies are the company’s target audience. The video below explains the premise in more detail:

How could you start up an agency with minimal investment and potentially maximal impact? Look to the Pop-Up Agency’s example, perhaps. One for inspiration!

Website: www.wepopup.com

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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