RSS

Roving agency ‘pops up’ for 48-hour projects at client sites/a great idea from Springwise

16 May

The Pop Up Agency is a group of six creative students who take residency at clients’ sites for 48 hours, deliver a concept or strategy, and then move on to their next destination.

alttext

We’ve seen virtually innumerable variations on the “pop-up” theme over the years, but recently we came across one we hadn’t seen before. Enter The Pop Up Agency, a group of six creative students who take residency at clients’ sites for 48 hours, deliver a concept or strategy, and then move on to their next destination.

Comprising an international team based largely in Sweden, the Pop Up Agency began as a way to enable the Hyper Island business course students to work on real-life projects in their spare time, which has essentially consisted of weekends. Now – in place of an internship program at the school – the Pop-Up Agency is doing an experiment in May and June whereby it plans to pop up in 15 different countries in 15 weeks working on two-day projects. “For 48 hours the Pop Up Agency will work for you,” the team explains. “We’ll share our way of working and thinking with you, which includes the methodology we learned at Hyper Island. In those 48 hours we are able to create a concept or strategy that will give you a fresh and new perspective on the brief.”

In reality, each 48-hour project typically takes about four days, the company notes. Clients need not pay for the team’s time, however; instead, all the Pop Up Agency asks are six tickets to the client’s location, places to work and sleep, and meals for those four days. Startups and agencies are the company’s target audience. The video below explains the premise in more detail:

How could you start up an agency with minimal investment and potentially maximal impact? Look to the Pop-Up Agency’s example, perhaps. One for inspiration!

Website: www.wepopup.com

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: