Sell | Penguin Books New Zealand


‘Oh what fun we had . . . Back in the days before ‘market research’. We just made it all up. I can’t believe people trusted us with their money. But then everyone started second-guessing themselves and arse-covering became a science.’ —Dick Frizzell

Back in the 1890s, being an ad man in New Zealand was a simple case of placing an ad in the paper on behalf of a client. By the 1980s, it was a golden ticket to an exclusive club of fast cars, big bucks and bad behaviour.

Sell! takes you on a wild ride through the history of New Zealand advertising and its larger-than-life personalities – from selling the suburban fantasy to power games, overnight acquisitions, lunatic capers and the iconic Kiwi ads that reached giddy heights on the world stage.

Legends of the local ad scene recall the glory days of big budgets and bigger egos, and tell the stories behind New Zealand’s best-loved campaigns, including the Fernleaf family, Spot the dog and the infamous Bugger ad.

A tale of creativity and ingenuity as much as it is of indulgence, Sell! will inspire anyone who’s ever wanted to carve their own destiny in the face of the disapproving establishment.

 

Sell | Penguin Books New Zealand.

Advertisements

About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
This entry was posted in Communications trends, Education & Learning. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s