Hey Google, get a load of my boring life


Matthew Wright

I bought a new smartphone the other day, replacing my ancient Nokia.

Cool tech, apart from the funny teal colour distortion on the camera (check out the previous post on Katherine Mansfield). But hey… Brings me into the second decade of the twenty-first century, at last.

And it also means Google knows exactly where I am at all times. Well, it  knows where the phone is, but that usually amounts to the same thing. After a while, they’ll have a database built up of my movements.

What will they learn?

Well, they’ll learn that I spend about 98% of my time in front of a computer monitor.

They’ll learn that I don’t go shopping, much.

And they’ll learn that, from their perspective, my life is pretty boring

What piques me is the irony. Back in 1947, George Orwell envisioned a “future” (1948, wisely reversed by his publishers to 

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Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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