Unexpected Ad, Unexpected Bank.


SARAH LONG

Some of you may have seen some birds beat boxing either online or on TV over the past week which has caused much speculation as nobody knew what it was for or who it was for. I’d watched a couple of the videos on YouTube to see if I could see any comments revealing the brand behind it but the majority of people thought it was for YouTube’s Comedy Week. Well, how wrong were they!

A few days later after much speculation on social media sites, outdoor and print ads appeared with one saying, ‘Picture a row of birds chirping. We’re the one beat boxing’ with the slogan, ‘The Unexpected Bank’ – First Direct. So it was revealed these beat boxing birds were for a bank!?

On Monday 27th May First Direct’s new ad was broadcasted on TV which features a talking platypus telling us why he likes First Direct…

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
This entry was posted in Consumer Trends, DESIGN - importance of, Marketing trends, New Ways to Work. Bookmark the permalink.

One Response to Unexpected Ad, Unexpected Bank.

  1. Thank’s for re-blogging it!

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