100 Most Creative People in Business/from KR’s blog

09 Jun

Image Source:

In its annual selection of the world’s most creative people, Fast Company has put together a list that includes technologists, data geeks, rappers, architects, and artists. There’s even a comedian in there. It’s not a list of big names, but collectively, their work has influenced and changed the way we live. Their professions bear little resemblance, but you’ll find commonality in what they preach. Here are five that inspire action.

  • Simplify. Google Maps had so many features to offer, Daniel Graf (#5), Director of Google Maps for Mobile, decided to eliminate the menu. But direction and clarity is supposed to be great, right? Not if you can offer intuitive usability. Daniel’s choice to remove the obvious forced his team to look at their product in a new way.
  • Change the conversation. Artist and provocateur Ai Weiwei (#16) is under constant monitoring from the Chinese government. But that doesn’t stop him. When they set up surveillance cameras around his home, he did the same. keeps the public in tune with what he’s doing. His art is for them.
  • Create the Now. Maria Mujica (#27) taps into the zeitgeist and creates events and promotions for Mondelēz that make people ask: Can I see it again? Can I share it? and How can I make it better?
  • Add fun. Alli Webb (#35) created a multi-million dollar business selling blow-dries. “I was adamant early on that we’re a bar, not a salon…We’re more fun,” she said. Music, cocktails, entertainment. It’s like hanging out. Who doesn’t want to do that?
  • Know what counts. You can dream big, but if you don’t know what counts then it’s meaningless. Architect Peter Marino (#60) knows that in retail, experience is key but sales are where it counts. At Louis Vuitton in Tokyo, he added hidden cash registers so no one would need to wait to make a purchase.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: