Smartphone-based intercom enables homeowners to see who’s at the door remotely/from Springwi se of course


DoorBot is a system that aims to replace the doorbell with a camera that broadcasts direct to homeowners’ smartphones.

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LaunchKey has already helped web users to boost their online security with logins verified on their smartphone, but what about security in the real world? DoorBot is a system that aims to replace the doorbell with a camera that broadcasts direct to homeowners’ smartphones.

Created by tech developers Edison Junior, the device is a slim battery-operated doorbell that can be installed in the same way as a regular buzzer. Through a wifi connection, it is connected to the resident’s smartphone. When a visitor pushes the button, a video call is initiated through the DoorBot app, which the homeowner can either choose to reject or accept. After seeing that it’s someone they know – or after speaking to the visitor over the replacement telecom – they can then open the door. The system does work over a GSM connection, meaning that users can even answer calls when they’re not at home. Edison Junior has also partnered with Lockitron – the smartphone-enabled door lock – and has designed the DoorBot app with built-in compatibility, meaning that those with both can even let visitors in remotely. The video below explains more about the product:

Edison Junior recently successfully reached its funding target on Christie Street, and the DoorBot is available to purchase for USD 189, or in a package with the Lockitron for USD 339. Are there other ways to harness the power of smartphones to keep consumer property secure?

Website: www.christiestreet.com/products/doorbot

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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