RSS

How Much Is A Tweet Really Worth?

19 Jun

So, you’ve decided to set up a Twitter account for your brand. How much return can you expect on that first tweet of the day? The answer: about $25.62.

That’s the conclusion that SumAll, a data visualization and analytics company, reached after a review of over 900 of its customer’s social media efforts. Retweets, they found, diminished revenue a bit – each retweet only garnered around $20.37.

The company also found that the first tweet is the one that generates the most return. After that, it takes about 6-8 tweets a day to double the revenue earned. Overall, though, the company estimates that a successful Twitter marketing strategy could add about 1-2% of revenue to a business annually. The optimal number of tweets per day for a business seems to be about 6.

Can Big Data Cure Your Churn Rate?My SayMy SayContributor

Of course, as a spokesperson for the company told me via email, that’s “highly variable from business to business.” Once you consider the average number of eyes that see an individual tweet, the revenue gained is only about $0.005 per impression. That’s lower than other marketing tools and only “a bit higher then an AdWords impression,” according to the spokesperson. In other words, while that 25 dollar figure “seems high it is actually very little value to our sellers,” she said.

Still, some companies can use Twitter more successfully. One of SumAll’s customers gains about $29.34 per tweet, with retweets worth $26.19, with an overall total reach of over 400,000 people. They’re able to leverage Twitter with their successful YouTube channel to get a better return on their marketing.

In the end there, there’s something to be said for the idea that a picture is worth a thousand words – or characters, in the case of Twitter: SumAll found that Instagram followers are worth about 10 times as much as Twitter followers in terms of return on revenue.

Follow Alex Knapp, Forbes Staff on Twitter or Facebook. Read my Forbes blog here.

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: