Nivea Print Ad Doubles As Solar Charger In Brazil/


Just when you think you’ve seen everything under the sun, here’s a new one. A YouTube video is now cruising through the clean tech blogosphere, showing Brazilan beachgoers using a . I saw it first on, but it’s showing up elsewhere.

Much of the video is devoted to the famous bathing beauties of Brazil, but there is also an interesting shot of the solar sheets being printed in the factory and the packages being assembled.

I want one of these advertisements/chargers. Last year I bought a mobile solar charger cum battery for about $100 to charge my phone on a four-day canoe trip. It didn’t generate enough power to last the trip, and we had sun for four days. This advertisement looks to be about three times the size of my little PV array, so it might be enough.

More to the point: if solar is getting cheap enough that Nivea can print it as an advertising gimmick, it is likely to be showing up in a lot of other places really soon. Watch for it soon on clothes, backpacks, and hats…


About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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