Who said books would die…


Through app, physical books become more like e-books

Booke is a companion for readers of physical books, offering digital search, copying and note-taking facilities.

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For an industry that is currently undergoing a shift from analog to digital products, it’s no surprise that we’ve seen innovations that merge the two – such as Poland’sElektrobiblioteka. Now the Booke app is a companion for readers of physical books, offering digital search, copying and note-taking facilities.

While e-readers come with the convenience and features connected with digital media, there is still a large demand for physical books and the tactile experience they offer. The team behind Booke take advantage of a large database of fiction and non-fiction titles, which have already been transferred to a digital format. When users are reading a physical book, they can take a picture of the front or type in the ISBN code into the app. Users can then either type or speak commands, such as searches for key terms, copying and saving specific paragraphs or sentences for later and make comments and notes on particular pages. Readers can also share their activity with friends, allowing others to read a book with their own personalized footnotes. The video below explains more about the app:

Booke combines the best elements of both analog and digital reading, and also donates half of the profit from every book it adds to its library to environmental charities. Are there other ways to merge the old and new world of books?

Spotted on Springwise.com

Website: www.booke.co

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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