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Key Digital Trends, a Midyear Update/eMarketer Webinar

24 Jun

To listen and watch playback of the webinar, Key Digital Trends, a Midyear Update, click here.

You can view the PowerPoint deck below.

The webinar addresses these key questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How do consumers view digital ads in relation to TV and traditional media, and what influence do they have on purchase decisions?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?
  • Read more at http://www.emarketer.com/Webinar/Key-Digital-Trends-Midyear-Update/4000067#Yqy9XVPVS5FTt4AM.99
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