You can view the PowerPoint deck below.
The webinar addresses these key questions:
- In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
- How do consumers view digital ads in relation to TV and traditional media, and what influence do they have on purchase decisions?
- How is the mobile-first imperative shifting the balance between owned, earned and paid media?
- Read more at http://www.emarketer.com/Webinar/Key-Digital-Trends-Midyear-Update/4000067#Yqy9XVPVS5FTt4AM.99