Reflections on TEDGlobal 2013: If you thought it lasted for a week, then “Think Again”


TED Blog

The weeks after TEDGlobal require serious debriefing. Throughout the course of the conference — which took place June 10 to 14 in Edinburgh, Scotland — the mind is crammed full of so many fascinating ideas that it takes some time to process them. As we look back on the conference, and continue to post talks from it, the TED Blog wanted to share the incredible slideshow above of images shot at the event by photographers James Duncan Davidson, Ryan Lash and Bret Hartman. (The piece was cut by our own Dian Lofton, to the song “Joyful Jingling” from Espanto.) And below, we invited Katerina Biliouri — the editor-in-chief of TEDxThessaloniki and our TEDGlobal photo assistant — to share her musings on the conference.

By Katerina Biliouri

One extra duffel bag, seven books from speakers, numerous new contacts and tons of new ideas: that was my “overload” while checking in…

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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