Cool idea – TV shows recorded with a retweet/from Springwise

Brazil’s SKY television subscription service has launched #SkyRec, enabling Twitter users to record shows with a tweet.


While there are some detractors who believe that social media activity doesn’t translate into sales, there are others trying to find ways to monetize online interactions. We’ve already seen Soldsie enable its users to purchase items with a facebook comment, and now Brazil’s SKY television subscription service has launched #SkyRec, allowing Twitter users to record shows with a retweet.

Created in collaboration with AgênciaClick Isobar, the aim of the service is to engage the increasing portion of TV viewers who are being distracted by the internet. Customers are first required to log into their SKY account through the company’s website, in order to link their membership details with their Twitter handle. The service’s Twitter account tweets regularly about upcoming shows and customers who see a tweet about a show they want to record simply retweet the message, along with the hashtag #SkyRec. The user’s home recording device will then be automatically configured to record the program. The video below explains more about the campaign:

The scheme raises awareness of the SKY television programming schedule for those online, successfully engaging them with the service while they’re busy using an alternative entertainment medium. It also serves to promote the company among the followers of its customers, as well as enabling tweeters to share the TV shows they like with friends. Are there other ways to leverage hashtags for purposes beyond their traditional use?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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