System enables users to 3D print their thoughts/from Springwise

Chile-based ThinkerThing connects users’ brains directly to a 3D printer through neurosensory tech, to create a physical manifestation of their imagination.


While 3D printing has long been touted as the future of mass manufacture, and there have been some efforts to bring the technology to the consumer level – take theMakerBot as an example – it still requires a certain amount of knowhow to produce the digital files required. Chile-based ThinkerThing aims to skip the design process by connecting users’ brains directly to a 3D printer through neurosensory tech, to create a physical manifestation of their imagination.

The first prototype of the ThinkerThing system uses an EmotivEPOC headset – capable of reading the wearer’s brainwaves and detecting emotion and facial expression, as well as intuiting conscious thoughts – and the desktop MakerBot 3D printer. Users are shown design elements on a screen while wearing the headset and – by reacting to what they see – they can guide the software to add or discard elements until the object resembles what they had in mind. When the headset is taken off, the final piece is sent to the printer. ThinkerThing has already successfully unveiled its first thought-up object – an orange monster created by founder George Laskowsky. Although a rudimentary way to create a physical object with only the mind, the startup has demonstrated that the technology already exists. With advances in neuroscience, the design process could be made more accurate.

What’s interesting about the project is that – along with over USD 5,000 raised from anIndiegogo campaign – it has won the support of the Chile government, whose backing is set to help the team travel around schools to let children experiment with the system. The results will then be exhibited and the limited edition objects sold.

The ThinkerThing system could demonstrate to young children in Chile that it is possible to bring their creative dreams to life. As the technology improves, could this combination of mind-reading and 3D printing offer a genuine platform for object creation?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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