NFC-enabled beer keg automatically charges customers and pours a drink/Springwise

11 Jul

Robokeg is a robotic beer dispenser that offers drink recommendations and automatically charges the user.alttext

The Untappd app has already helped craft beer fans find local beer resources near them, but what if they could get their own beer keg could give them recommendations and then pour a drink? Robokeg is an NFC-activated robotic beer dispenser that offers the best drink for the occasion and automatically charges the user.

Presenting their idea at the TechCrunch Disrupt NY event recently, the team behind the device want to help event organizers and hospitality companies to avoid lengthy queues for the bar through an automated system. Attendees are first required to show proof of age and their credit card number, which is loaded onto an NFC wristband. The beer tap features a built-in computer that uses the weather and type of event to recommend one of the beverages available, although users can make their own choice. When they’ve decided, they simply swipe their wristband on the NFC reader, which automatically charges their card and begins pouring their drink. A bill is sent to them via SMS and – as an optional extra – the order can be tweeted from the user’s Twitter account to let their friends know what – and how much – they’re drinking. The video below shows the team’s pitch:

It’s easy to see how the Robokeg could eliminate long queues at concerts, festivals, corporate events and holiday destinations, while the drinks tracking could even refuse customers who have had too much already.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: