Social Usage Involves More Platforms, More Often


Blog thoughts from Randal Dobbs of Framework Marketing

Among digitally connected consumers, social media usage is occupying an increasing amount of time spent connecting with others. The Buntin Group, an ad agency, and Survey Sampling International, on behalf of manufacturer Chinet, surveyed US web users in May 2013 who used at least two tech platforms—including email, text or social—to connect with others during a given week, and found that average time spent per week on email, text and social among these respondents reached 23 hours.

Email and Facebook each saw 87% of respondents logging in weekly to communicate with others. Just more than three out of 10 logged on to Twitter and YouTube once a week to connect. Even niche social networks like Instagram, LinkedIn and Pinterest saw more than one in 10 respondents log in to each platform at least once a week.

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Breaking down how much the average user of each social or…

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