Great idea –, A Startup That Battles Junk Mail And Manages Subscriptions, Says It Has 100K+ Subscribers/from Tech-Crunch


We’ve written about, a service that helps users manage their junk email and subscriptions, before — most recently when it was redesigned in April. Now the company is sharing some stats about its growth.

For one thing, it says it has more than 100,000 subscribers. It also says that more than 106 million emails have been diverted from inboxes thanks’s “unsubscribe” feature, and that more than 225 million emails have been summarized in’s digest emails. CEO and co-founder Josh Rosenwald said the company hasn’t paid for any marketing, so all that growth has been word-of-mouth. In fact, he said the team has focused almost entirely on the technology, rather than growth, until now — though that will start changing “now that we’re kind of hitting a groove.”

The service first launched in beta in June 2012 and came out of beta in June of this year. There are other services that try to sift the genuinely personal content in your inbox from things like marketing emails, newsletter subscriptions, and social network notifications — they include OtherInbox (which was acquired by Return Path last year) and Gmail’s new tabbed interface. However, co-founder and CTO Jojo Hedaya said those services are trying to reinvent the email client, while the team thinks “the email client is just fine.”

So instead of trying to create a whole new interface for navigating your email, just aggregates your graymail into a single, daily email, with short previews of each mail — you only open the messages that you’re genuinely interested in. And you can manage your subscriptions through the site, adding emails to the daily “rollup” and unsubscribing from the ones you really don’t want.


About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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