World’s first cost-saving, eco-friendly print-on-demand newsstand/from Springwise

In Sweden, Meganews has developed a machine that prints high quality copies of glossy magazines in minutes.


Print-on-demand services such as Faber Finds have been around for a while now, enabling publishers and authors to save money by only printing copies when an order of their book has been placed. However, the technology is still in the most part stuck in libraries, universities and publishing houses. Sweden-based Meganews is now bringing it to consumers, developing a machine that prints high quality copies of glossy magazines in minutes.

The company recently launched its service in Stockholm, where passersby could choose from a range of popular titles, pay the standard cover price by credit card and wait around two minutes for their copy to be printed. Using technology provided by Japanese printing firm Ricoh, the magazines are created from digital files of the latest edition of each title and reproduced with full color and images to a similar quality to those made by traditional digital printing presses. The machines are connected to the web, allowing instant updates when a new issue is ready for the public or a correction needs to be made. For publishers, this means none of the costs involved in upfront printing, distribution or returned stock. There is also an obvious environmental benefit to this type of production, cutting unnecessary paper usage and subsequent recycling of unused copies. The video below goes into detail about the benefits of such a service:

As well as providing benefits to major magazine publishers, the concept could provide niche titles a way to sustain their business, broadening the industry’s landscape. Having already teamed up with many Swedish publishers such as Bonnier Tidskrifter andEgmont, could Meganews work in your part of the world?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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