Same trend – “instant gratification and sharing” – Headphones enable users to instantly share the track they’re listening to

Muzik headphones feature a button that lets users immediately share the song they’re listening to with Facebook friends.alttext

Innovations such as Replay’s Social Denim – jeans that let wearers instantly broadcast their mood on social networks with the press of a button – are already enabling consumers to connect with friends without unlocking their smartphone. Now Muzikheadphones feature a button that lets users immediately share the song they’re listening to with Facebook friends.

The over-ear device provides clear sound and noise isolation, much like many other offerings on the market, but differs in that it has four buttons on one of the earpieces. These buttons can be synced to users’ Facebook and Twitter accounts and, when pressed, instantly update their status to let their friends know what track they’re listening to. The idea behind the headphones taps into the trend for helping consumers easily discover new music by seeing what their friends are listening to and liking in real time. On top of these social features, the headphones also include a built-in accelerometer that detects when they are taken off and pauses the music.

The Muzik headphones enable consumers to broadcast detailed data about their current activities at the touch of a button, making social sharing more seamless. Could other products include a similar feature to create extra conversation on social networks?


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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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