With help of app, consumers support brands with matching ideals/from Springwise

14 Nov

Buycott helps shoppers stick to their principles by letting them know if brand histories clash with the causes they support.

We’ve already seen crowdsourced barcode comments courtesy of Open Label, giving consumers more information about the products they buy. Now a new app calledBuycott is helping shoppers stick to their principles by letting them know if brand histories clash with the causes they support.

Available for free on the App Store and Google Play, users first select the political issues they feel it’s important that companies uphold. The app encourages consumers to join broad causes such as demanding GMO labeling, cruelty-free dairy, equal pay for female employees. They can also choose to ban specific brands or brand affiliations for personal or political reasons. When they scan a barcode using the app, Buycott will search its database for connections with particular issues and let the user know if they should avoid or buy it.

Buycott hopes to engage consumers in the decisions made by corporations they support with their money, helping them to vote with their feet while shopping to ensure they’re not funding activity they don’t believe in. Are there other ways to bring greater transparency to the supermarket?



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: