Sponsify Aims To Become The Platform For Product Placement And Other Native Ads On YouTube

18 Nov


A just-launched startup called Sponsify is looking to bring native ads to YouTube in a big way.

I doubt anyone who visits YouTube is complaining about a shortage of ads, but those ads mostly take the form of pre-roll videos and promoted content off to the side. Sponsify, meanwhile, will focus on ads that are integrated with content in more meaningful ways, for example through product placement in the videos.

Those kinds of campaigns could be valuable to advertisers and lucrative for creators. The challenge until now, according Sponsify co-founder and CEO Muhammad Huzaifa, is that the only way for those creators to run native-style campaigns is to connect with multi-channel networks like Maker Studios and Machinima. However, that can be a bigger commitment than creators want — Hufaiza said 60 percent of MCN contracts include perpetuity clauses.

“[Creators] don’t have an independent platform where they can actually source…

View original post 243 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: