A just-launched startup called Sponsify is looking to bring native ads to YouTube in a big way.
I doubt anyone who visits YouTube is complaining about a shortage of ads, but those ads mostly take the form of pre-roll videos and promoted content off to the side. Sponsify, meanwhile, will focus on ads that are integrated with content in more meaningful ways, for example through product placement in the videos.
Those kinds of campaigns could be valuable to advertisers and lucrative for creators. The challenge until now, according Sponsify co-founder and CEO Muhammad Huzaifa, is that the only way for those creators to run native-style campaigns is to connect with multi-channel networks like Maker Studios and Machinima. However, that can be a bigger commitment than creators want — Hufaiza said 60 percent of MCN contracts include perpetuity clauses.
“[Creators] don’t have an independent platform where they can actually source…
View original post 243 more words