App turns smartphone owners into film crew members/Springwise

Film Crew enables professional filmmakers to crowdsource smartphone footage from anyone wanting to join the crew and earn a credit.


The rising quality of smartphones’ video capabilities is opening up new opportunities for consumers to create their own mini films. Now Film Crew is an app that enables professional filmmakers to crowdsource smartphone footage from anyone wanting to join the crew and earn a credit.

Those with film projects — which could be anything from short films, ad spots, or even lo-fi horror movies — are able to list them through the app, detailing the shots they need filming and offering directions to smartphone users. Others using the app can then follow their instructions — such as setting, character actions, dialogue — to create clips that will be edited into the final film. Once they’ve uploaded their shot, they can share it with friends on social networks and receive a credit as a crew member in the final product. Available for free on both the App Store and Google Play, the app turns anyone with a smartphone into a camera operator for projects bigger than they could otherwise complete themselves. Filmmakers also benefit from getting a unique multi-faceted perspective for their movie.

Much like Crowdsync — the platform that creates music concert videos from the footage filmed by multiple spectators — Film Crew has recognized the possibilities of combining the material already being created by consumers on their smartphones. How else can citizen-produced content be collected and curated?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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