Interactive and playable ads for apps

Voxel is a new platform that enables marketers to offer a working trial of their app, streamed live in the App Store or Google Play.

alttextUnited States 6th December 2013 in Marketing & Advertising, Telecom & Mobile.

Static screenshots and even animated ads can only go so far to give users a taste of what an app is really like to use before they pay to download it. Voxel is a new platform that enables marketers to offer a working trial of their app, streamed live in the App Store or Google Play.

The startup, whose staff includes former Twitter engineer Russ d’Sa, aims to make apps available for users to try without having to install anything on their phone or mobile device. According to d’Sa, the virtual app is a video stream of the app running on a server elsewhere that can be controlled by the user. Their actions are recorded, relayed to the server and then back to the end user’s device in speeds quick enough to mimic how the app would appear if it was downloaded natively. Users are given around 30 seconds to try the app before being asked if they want to download it. The video below offers some examples of how the Voxel ads look:

Rather than trying to encourage consumers to pay for an app before they’ve tried it, Voxel turns the app itself into the ad. Currently available for both iOS and Android devices, the system gives consumers a more true-to-life experience of apps, offering greater incentive to download the full versions. Are there ways to use similar technology to make ads of any kind more interactive?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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