Infographic: 56 percent of millennials regularly read newspapers/from

16 Dec

Does that figure surprise you? Here’s what millennials think about the medium, and how they access its content.

By Kristin Piombino | Posted: December 10, 2013

If you had to guess how many millennials read newspaper content every week, what would your guess be?

Twenty percent? Thirty percent?

It’s actually 56 percent, an infographic from the Newspaper Association of America says. That figure includes both those who read print newspapers and their online counterparts.

It turns out that, despite some assumptions of older generations, millennials still get their news from newspapers.

As a communicator, here’s what you need to know about what millennials think of the medium:

  • Millennials trust newspapers more than other sources of information.
  • Sixty percent of those aged 18 to 34 who read their local newspaper or newspaper website believe it is trustworthy.
  • More than half (55 percent) of millennials who read local print newspapers believe the papers operate ethically and have the public’s best interest in mind.
  • More than 70 percent (72 percent) of millennials would rather be the source of news for a friend than vice versa.

Here’s how millennials consume newspaper content (Hint: They love mobile.):

  • Of the millennials who are online, 71 percent access digital newspaper content every month.
  • Three million millennials consume newspaper content on mobile devices only.
  • Millennials who have read a newspaper in the past week are 112 percent more likely to have used a mobile device to access it.

And here’s a bonus fact that may surprise you: 10 percent of traditional newspaper readers are between the ages of 18 and 24.

[RELATED: Ragan’s new distance-learning site houses the most comprehensive video training library for corporate communicators.]

Check out the full graphic:

(View a larger image.)



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: