Shop till you drop on your phone…


December 30 2013 at 09:25am Most stores were closed but Americans still managed to shop on Christmas Day – increasingly on their smartphones.

An IBM survey showed Christmas Day online sales were up 16.5 percent over last year, with a strong boost from smartphones and tablets.

Mobile traffic was the highest IBM found over this holiday season, accounting for 48 percent of all online traffic. And mobile accounted for nearly 29 percent of all online sales, up 40 percent over 2012.

Smartphones drove 28.5 percent of all online traffic compared to 18.1 percent for tablets, according to IBM. But tablets drove twice as many sales – 19.4 percent of all online sales, to 9.3 percent for smartphones.

Tablet users averaged $95.61 (about R960) per order, versus $85.11 for smartphone users.

IBM found that Apple iPhone and iPad users were bigger shoppers than their counterparts using Google Android-powered devices

As a percentage of total online sales, Apple’s iOS was more than five times higher than Android, driving 23 percent of sales to 4.6 percent for Android.

On average, iOS users spent $93.94 per order, to $48.10 per order for Android, according to the survey.

Shoppers referred from Facebook averaged $72.01 per order, while Pinterest referrals drove $86.83 per order, IBM said. However, Facebook referrals converted sales at nearly four times the rate of Pinterest referrals, the report found. – Sapa-AFP

Advertisements

About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
This entry was posted in Communications trends. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s