Revenue-Sharing “Knowledge Community” Teckler Launches Its First Mobile App/TechCrunch art icle by Ha


Teckler is a site where users get a share of the revenue for the articles, photos, and other media that they post. And with the recent launch of the Teckler iPhone app, users will be able to post from their phone too.

When I discussed the platform with founder and CEO Claudio Gandelman (previously the Latin American president for Match.com), he pitched it as a way for people who don’t have a website or blog of their own to share interesting content, particularly in areas where they have expertise. The site (and the quality of the content) seems pretty broad, covering topics like medicine, love/romance, and technology.

Probably the most attention-grabbing thing about Teckler, however, is the fact that anyone can post and start getting a share of ad revenue — users are supposed to get 70 percent of the money from the ads that running alongside their content (they can cash out after an audit period and once there’s more than 50 cents in their account).

How much money can they make? Well, this is actually popular discussion topic on Teckler itself. The company says that since its launch in June, it has paid out $20,000 total — so, not a tiny amount of money, but it probably hasn’t changed anyone’s life either … The company also says that contributors aren’t the only ones reading the site — they only account for 2 percent of Teckler’s 9 million monthly uniques.

Gandelman also told me that even though the company itself is based in Brazil, its biggest audience is in the United States.

As for the new iOS app, he said it’s really optimized around two of the big things people like to do on their phones — browsing content and taking photos. So naturally, the app allows you to read Teckler content and post photos. The company plans to add the ability to write posts from your phone as well.

“I believe that in six months mobile will be bigger than the web for us,” Gandelman added.

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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