What next…??? App lets anyone experience 12 seconds of someone else’s life/Spr ingwise


PeekInToo offers smartphone users a real-time, virtual glimpse into an anonymous person’s life for just 12 seconds.

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Photo and video sharing has become a phenomenon following the success of apps such as Instagram and more recently Snapchat, the platform that lets users send 10-second messages that disappear after they’ve been viewed, and which recently declined a buy-out offer from Facebook worth USD 3 billion. Now a new app from Greece could join them — PeekInToo offers a real-time, virtual glimpse into an anonymous person’s life for just 12 seconds.

Humans find other people’s lives endlessly fascinating, and PeekInToo is a global social network that lets users be nosy for a short amount of time. Using a map to navigate, users select a location nearby — or on the other side of the world, if they wish — and pick another user who is accepting requests. The recipient receives a notification that someone wants to ‘Peek’ and they can accept or decline, before holding up their camera to let the other user see what they’re seeing in real time. The video exchange service can be used to simply satisfy a curiosity, but also to see what’s going on near them or in a specific location. For example, if a user didn’t manage to get tickets to a concert, they can search for its location and enjoy a snippet of the show. Or if a major news event breaks out, users can get a unique view into what the atmosphere is like on the ground. If video from a location of interest isn’t currently available, users can also use the PeekShout function in order to request a feed. Viewers can also rate others’ video. The video below offers more information about the app:

The app is free to download from the App Store, and an Android version is on its way. Given the popularity of platforms such as Snapchat, could PeekInToo be the next big social sharing app?

Website: www.peekintoo.com

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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