7 Best Practices for Reaching Small Businesses Through LinkedIn


You know social media is effective at helping you reach potential small business clients…only you’re not sure how to use it. Each social site has its own personality and purpose. LinkedIn is more business-driven than some of the other social networks, and can be a fantastic place to connect with business owners. Here’s how.

1. Connect with Existing Customers

If you don’t use CRM that automatically looks up a contact’s LinkedIn profile (Insightly does), try an email plugin like Rapportive.Then all you have to do is click to connect. Beyond that, share your client’s content on LinkedIn, and congratulate them when they announce a milestone on the site.

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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