7 Best Practices for Reaching Small Businesses Through LinkedIn

You know social media is effective at helping you reach potential small business clients…only you’re not sure how to use it. Each social site has its own personality and purpose. LinkedIn is more business-driven than some of the other social networks, and can be a fantastic place to connect with business owners. Here’s how.

1. Connect with Existing Customers

If you don’t use CRM that automatically looks up a contact’s LinkedIn profile (Insightly does), try an email plugin like Rapportive.Then all you have to do is click to connect. Beyond that, share your client’s content on LinkedIn, and congratulate them when they announce a milestone on the site.

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