Apple’s latest iPad spot demonstrates that tablets have general purpose computing strengths that have never been exhibited by laptops.
Laptops have had decades in the spotlight as our portable computers of choice and were on their way to eradicating desktop machines before tablets came along. But they’ve never managed to exhibit the flexibility of purpose that tablets can.
Apple’s spot presents examples of people using iPads in various real world situations, which is a note they’ve struck before. But this particular spot focuses not just on the things that people are doing with iPads, but specifically things that would be cumbersome, irritating or impossible with a laptop.
It’s a brilliant rotation of the argument that tablets can’t be ‘seriously’ used to create.
In many ways this is the realization of the dream for the original ‘tablet computers’ of Microsoft — something you can view with more or less irony depending…
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