Platform opens up today’s student research to businesses/from Springwise…so why does n’t this happen more in New Zealand??


Eulergy opens up research being carried out by current undergraduates and PhD students to businesses that could learn from their findings.

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It’s obvious that there’s a market for connecting graduates and businesses, but why wait until young people have finished their studies? We’ve already seen ideas such as ESADE Business School‘s speed-dating events for projects looking to hire relevant students before they’ve left college, and now Eulergy hopes to open up the research being carried out by current undergraduates and PhD students to businesses that could learn from their findings.

Students already working on dissertations and theses, or those who have a research project in mind that they believe could be of use to companies or nonprofits, can sign up to the service and list some details about their work. Businesses looking for some innovative thinking from young people interested in their specialist fields can then browse the site and connect to individuals with skills they can gain from. Students pay nothing to use the service, but companies who find useful research proposals will pay a fee to set up a connection with the authors — although for the moment Eulergy is in free beta. Businesses can then also arrange support and resources to help students complete their theses. Companies benefit from innovative research and a prospective employee or collaborator, while students gain much-needed financial backing and potential future employment.

Given that students and businesses each have something to offer the other, are there more ways the two can be easily connected for collaboration?

Website: www.eulergy.com

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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