My Favorite Ad of The Superbowl – The Phone Call: In With The New RadioShack Commercial


An advert that reinvents the business – clever, fun, gets the message out…

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The 80s called … they want their store back. 80s celebrities invade a RadioShack to take back their old stuff and make room for the RadioShack of the future.

The ad, titled “The Phone Call,” features icons from ’80s pop culture who show up to reclaim the technology of their decade, helping the brand turn the page on the RadioShack of the past. The spot opens in a throwback RadioShack store; an associate receives a warning phone call before familiar ’80s personalities including Hulk Hogan, Mary Lou Retton, Kid ‘n’ Play, and Alf, among others, barge in to “take back” their technology. What’s left is a sleek, modern store that serves as an introduction and invitation for consumers to shop the new RadioShack.

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