In the B2B world, the database that sits inside corporate marketing can come on all sorts of flavors. Lately, more companies are spending more effort to work with their internal databases to engage the prospects and drive activity to their web site and provide leads for sales. For some it is like a new awakening (although it shouldn’t be) but for others it looks like mass confusion and the process is not very well ironed out. Some providers of database products and lists would have us think they are all alike — but that is hardly the case.
We would like to spell out a few basics of the B2B database world based on real cases recently witnessed.
- Tag your clients and make sure you can identify them and differentiate them from prospects and all those records in your database. They can sit in the same file, but identify them…
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