In the UK, train stations will now send, collect and return any mail/Springwise

The UK’s Network Rail is now trialling a new service called Doddle, which will open up mail delivery to station customers at all times of the day.


Train stations have become much more than simply a place to travel from one place to another — they now include a slew of commercial facilities ranging from restaurants to clothes shops. The UK’s Network Rail is now trialling a new service calledDoddle, which will open up mail delivery to station customers at all times of the day.

The first Doddle parcel shop has now opened at Milton Keynes Central station in Buckinghamshire, where passengers can use the time they spend waiting for their train to send and receive their mail. The station was chosen due to its proximity to a number of nearby delivery depots. Network Rail, which already serves customers around the country, is open to collaborating with all retailers, online stores and delivery services in the scheme. Customers will benefit from being able to sort their mail and returns at all times the train station is open, which by its nature is all year round and from the early to late hours of the day. They can also combine their trips to the delivery service with their existing travel plans. Using the companion website and app, as well as email and SMS, customers can receive notifications about the mail they send through Doddle.

Network Rail hope to open more Doddle desks at London Paddington and Woking stations before expanding the idea more locations throughout 2014. Are there other outlets that could use existing networks to deliver mail more efficiently?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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