Future Marketing Trends

10 Feb

Interesting video, bit long but absorbing enough to make good points. Showing rather than telling makes a pleasant change…


The Internet has significantly altered the way information is shared and has a unique impact on marketing. Over the last few years companies are shifting strategies and focusing in on inbound marketing rather than outbound marketing. With this trend in mind here are what I think the top 3 marketing trends for 2014.

1) Mobile Friendly Context is Essential.

According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” It’s important to provide a positive experience to users who are browsing via a mobile device or else it’s easy to lose customers to competitors who have adapted to this growing trend.

2) Less is More!

Successful marketing strategies will focus on simplicity. Companies must endorse goods and services that simplify the consumer’s life/customer experience.

3) Pay Per Click Targeting.

By tracking what websites the user visits, a well-placed Pay per click ad can keep the…

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