RSS

SEO Tips: How To Land A Top Spot On Google/projecteve.com

10 Feb

Some businesses may find themselves writing website copy strictly for search engine optimization (SEO) while others may focus their efforts solely on customers and prospects. When it comes to online content, there is a science to balancing elements that are search-engine friendly while also being relatable to your audience. Over the years, Google has made several changes when determining what type of content will rank high and what pages will fail to be seen. Let’s take a look…

Infographic from contentverve.com

This graphic explains 10 ways you can ensure your content will land a top spot in Google’s search results. Below, we’ve discussed a few of our favorites in detail.

Title & Snippets:

When it comes to your title, choose carefully. It is not only vital to the story you’re telling but it also plays a role in what Google looks for when categorizing individual web pages. When displayed in Google, your title will be accompanied by a snippet, another word for the meta description. The meta description is the grouping of sentences that appear underneath the title. These few sentences should contain relevant keywords that a prospective website visitor may search in hopes of finding your content.

2,000 Words or More:

When determining relevancy, the most important factor to customers and to Google is credibility. One of the best ways to establish credibility is to write content that is longer, detailed and full of information. By doing so, you’ll show your insight and prove yourself as a thought leader while sharing useful information with your readers.

Answer Questions:

When you think of the basic concept of any search engine, it is used not just to search but also to answer questions! Think back to the last time you utilized a search engine to answer a question. For example: What is the best Italian restaurant in NYC?
One way to make sure you’re covering all aspects of your products and services is to address frequently searched questions and then answer those questions within your website content in a way that differentiates you from competitors; whether that be in service, credibility, or uniqueness. When done correctly, this will make your site more personal and will potentially build new relationships for you.

Long-tail Keywords:

Whenever you decide to target a keyword, it could take months or even years to see meaningful movement within Google. Luckily, things are changing a little and users are starting to search terms in a very specific way. Instead of just searching for ‘Nike Shoes‘ the trend has shifted to reflect searches like ‘Red Nike Women’s Running Shoes’. The term long-tail keyword is used to describe this trend of more detail within keywords. A long tail keyword is a very targeted search phrase that contains 3 or more words.

By making your keywords more specific, you’re more likely to find a customer who is looking exactly for what you offer.

Natural Content:

At the end of the day, content is still king. There is no point in having a great rank on Google if you can’t keep your audience interested in the message. Your website copy and blog posts must sound natural and use an active voice.

Follow these five tips for guidance and you will be on your way to achieving a top spot on Google in 2013

Advertisements
 
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: