Marketplace’s mass-produced, 3D-printed products are never exactly the same

Dyo is a marketplace that offers ‘artisanal’ mass-produced items that each feature individual design quirks and can be customized by the consumer.


3D printing has for a while been touted as a game changer in mass production, and we have already seen how the technology can be applied to consumer-facing business — for example, the Netherlands’ Zazzy platform, which lets customers design their own jewelry. Now a new marketplace called Dyo offers ‘artisanal’ mass-produced items that each feature individual design quirks and can be customized by the consumer.

Currently focusing on jewelry, Dyo features a range of necklaces, pendants and rings that are designed on a computer and created using 3D printing techniques. However, during the printing process, the design is altered in a very small way that ensures that no one product is the same as another, offering an artisanal or hand-made quality to the mass produced items. For example, each part of Dyo’s dual ‘broken’ obelisk pendant connects with its partner, but not any other piece in the same range. Additionally, customers can also customize the message and typeface that appears on each product and pick the material they want it to be made of.

Dyo offers a glimpse into the way the future of retail may be affected by 3D printing. Could your business take advantage of personalization through the technology?



About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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