Are we still crawling in the race of B2B communications?


Vikypedia.in

b2bBy Renita Miranda

In the world of consumerism one finds lesser importance given to B2B marketing. It seems easier to capture and woo the end consumer rather than the stakeholders involved in business to business category. B2B communications is a much neglected and underrated player in the marketing segment, while its counterpart, consumer communications has stolen the show and attracted wealth of many agencies. The B2B category is overshadowed by the heavy weight B2C market which is glamorous and hyped.  B2B seems to be submissive however in reality it is a market where high impact action is incessantly taking place. In this business centric market the most important dilemma is how one communicates to the key stakeholders?

As many industry experts suggest, communications in B2B scenario has to be dynamic and parallel across all media/channels. Marketing and communication tools must be used carefully to engage and educate the consumer. It…

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About Framework Marketing Group

Framework Marketing Group has access to and is able to provide a range of co-ordinated creative thinkers…as and when you need them. It’s a marketing communications company with a toolbox of resources able to be used on an “on-demand” basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical brand communications programme. Specifically: 1. Build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integrate all communication channels Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpret market research Understand and fix gaps in market knowledge for consumers, customers and staff 6. Sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other
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