Mini Masterclass: Hitting the Mail on the Head – Email Marketing


real simple, real useful commenst

One Up Marketing Agency

One Up Mini Masterclass Series

3 Key Steps in Establishing Email Marketing for your Business

Some facts around email marketingemail marketing south africa

  • 95% of online consumers use email & 91% check email daily

  • Excels in ROI – DMA measured an average return of $44 for every $1 spent in US

  • Email has 3 x the total of number of Twitter & Facebook users combined

  • You need an email account for social media!

  • Most popular use for Smart Phones

  • Very targeted, cost effective, customizable and measurable

  • Key in relationship building and consistency, rather than short lifespan

  • It is 5x more expensive to acquire new customers than retain existing

Step 1 – Align Email with your overall Objectives & Strategy

Why – What is email marketing going to do to help you achieve your individual marketing goals? Is it going to provide more channels to engage with your customers to increase loyalty? Are you…

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