RSS

Consumers rely on new technology

01 Mar

Older technologies like TV and landline phones are losing stature, while the internet and cell phones have risen as key technologies, a new survey has found.

Ahead of the 25th anniversary of the invention of the World Wide Web, the Pew Research Internet Project surveyed 1,006 US adults to assess the attitudes to the internet and found that 53% of internet users said the internet would be “very hard” to give up. This compared with 38% in 2006.

This view was more strongly held by women than men (56% vs 48%) and by those with higher levels of education and household income.

Similarly, 49% of cell phone owners said their cell would be very hard to give up, compared with 43% in 2006. And again people in higher income households were more likely to say this while 30-49 year olds held this conviction most strongly.

The figures for users of older technology were rather lower. Just 28% of landline telephone owners indicated that their phone would be very hard to give up, a significant drop from 48% in 2006. Unsurprisingly, age was a major determinant, with 46% of those over 65 saying it would be very hard for them to lose their landline compared to 7% of those aged 18-29.

TV was also losing its hold, with 35% of all adults saying they would struggle without it, down from 44% in 2006. But amongst the youngest age group of 18-29 year olds there was increasing indifference to this medium, with just 12% of this age group saying it would be hard to give up.

Despite the claims made for social media, fewer people would view it as an effort to give these platforms up, when compared to giving up email. Just 11% of internet users said they would find social media hard to give up compared to the 36% who would be bereft without email.

Overall, four in ten adults said internet access was essential to them and among this group twice as many cited work-related reasons as pleasure.

Data sourced few Pew Research Center; additional content by Warc staff

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
digiphile

We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

wellbelove.wordpress.com/

#SocialMedia #Marketing #Technology

VentureBeat

Silicon Valley news about tech money and innovation

imagine change

Just another WordPress.com site

PingTheNews

Your source for news, information & resources

AccuProcess

Business Process Modeling Software www.accuprocess.com

Jeffbullas's Blog

Just another WordPress.com site

Gods of Advertising

We make you want what you don't need.

tim

Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest

Sonnhalter

Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: