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VideoGenie Goes Beyond Video With StoryBox, A Product That Collects Positive Testimonials

04 Mar
VideoGenie Goes Beyond Video With StoryBox, A Product That Collects Positive Testimonials

TechCrunch

VideoGenie is a startup that helps businesses collect and highlight video testimonials from fans. But it seems that founder and CEO Justin Nassiri doesn’t want to limit this to video.

So VideoGenie has launched a new product that it calls StoryBox, which aggregates all kinds of content about a brand. The company says the testimonials can include tweets, YouTube videos, Instagram photos, and more, all presented in what Nassiri called “a rich, visual environment” on the brand’s site, and with the option for visitors to add their own stories directly from the site.

Naturally, brands can curate the content, so that a tweet with the wrong message doesn’t end up in the StoryBox. At the same time, Nassiri said the product offers analytics showing which content is getting the most engagement and (when relevant) driving the most sales. StoryBox can automatically prioritize the best-performing content and display it prominently…

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