Video Ad Company YuMe Launches “Video Reach” For Brand Advertisers

11 Mar


YuMe , a video ad company that went public last year , today announced the launch of a new brand called Video Reach .

Senior Vice President of Marketing Ed Haslam told me via email that, like YuMe’s Connected Audience Network, Video Reach enables programmatic buying and selling of video advertising. The difference, he said, is that Video Reach was built for agency trading desks and TV brand advertisers.

“Most programmatic solutions for video advertising today utilize traditional cookie-based targeting hence can only work in web-based environments,” Haslam said. “YuMe’s first-party data science solution transcends cookies and allows for true multi-screen targeting in app environments such as mobile, tablet and Connected TV apps, as well as web for true cross platform reach, due to its deep, multi-screen Audience Aware SDK integrations.”

The company says that buyers on its Connected Audience Network and Video Reach will have access to the same…

View original post 21 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


We're already living in the future. It's just not evenly distrbuted yet.

The JAY Group

Insight, observations, and opinions on everything about loyalty marketing.

Lexicon Blog

Thoughts and insights on name branding.

Calling All Storytellers...

The new social network, Medium, is the perfect place for you.

#SocialMedia #Marketing #Technology


Silicon Valley news about tech money and innovation

imagine change

Just another site


Your source for news, information & resources


Business Process Modeling Software

Jeffbullas's Blog

Just another site

Gods of Advertising

We make you want what you don't need.


Business Development & Offshore outsourcing

White Elephant in the Room

random insight from an unwanted houseguest


Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Blog thoughts from Randal Dobbs of Framework Marketing

Thoughts on "marketing to people" and polls to share opinions

%d bloggers like this: